Multivariate Test,다변수테스트,A/B테스트와 비교_Day7(6)

 

 

Goals

A/B Test : Identify the best experience , isolate variables and learn influence

Multivariate Test  : Learn the influce of "all" elements and the best predicted winner

 

Benefits

A/B Test : Versatile and Strategic - good for 95% of tests , isolate variables, test with less traffic, get answers quickly

Multivariate Test  : Avoid multiple sequential a/b tests, see interaction of elements

 

Negatives

A/B Test : Strategically , intense , planning , requred

Multivariate Test : Testing more variables ,requires more variations and traffic

 

Use Cases

A/B Test : Very flexible , good for small and large tests

Multivariate Test : Refine valuable elements with smaller changes

 

Hypothesis

A/B Test : Requires rigor in defining what you are testing, solving and learning

Multivariate Test : Lazily tweaking existing elements

 

결론은 두개를 같이 써라

A/B 테스트 와 Multivariate 테스트를

 

 

출처 : youtu.be/PPmZKd-hl-g